Blog
No news roundups. Specific problems, what we did about them, and the numbers where we are allowed to share them.
A stronger peso put 36% on my landed cost with no supplier increase. What that did to a $39.99 unit, why margin before ads is the number that decides a reprice, and why paying in dollars does not protect you.
It runs through Amazon DSP as a managed service, closed pilot, US only. Amazon's announcement says nothing about measurement. And the traffic will land on listings built for a different shopper.
General ads charge a fee on sales your ads never touched. How eBay's 30-day attribution rule works, and the four things that put our eBay channel at 20% net.
Most Amazon accounts plateau because internal ads run out of room, not because the ads are bad. Here is how off-marketplace traffic works, what it returned on one account, and how to measure it properly.
One exact match campaign, two placements, 23.7% ACOS against 40.6%. Why keyword campaigns keep serving on other sellers' detail pages, what that costs, and the switch Walmart's ad API has that Amazon's does not.
Copywriters have said for a century to write to the customer's desires and pain points. Amazon now hands you both, ranked by how often buyers mention them. Here is how to pull that data and put it in a listing.
Five keywords per campaign. Split intent. Split match types. The advice is right, but the reason behind it is budget and placement control, and once you see that the rules stop being rules.
Ad traffic is bought in an auction everyone else is bidding in. Community traffic is not. What that did to one brand's search volume, sales and organic rank in a slow month.
The posts are the reasoning. The call is where we run it against your numbers.
