eBay Promoted Listings General vs Priority: the 30-day ad fee rule
General ads charge a fee on sales your ads never touched. How eBay's 30-day attribution rule works, and the four things that put our eBay channel at 20% net.
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Notes from accounts we actually run.
No news roundups. Specific problems, what we did about them, and the numbers where we are allowed to share them.
How to drive external traffic to an Amazon listing, and prove it worked
Most Amazon accounts plateau because internal ads run out of room, not because the ads are bad. Here is how off-marketplace traffic works, what it returned on one account, and how to measure it properly.
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How community traffic raises brand search volume on Amazon
Ad traffic is bought in an auction everyone else is bidding in. Community traffic is not. What that did to one brand's search volume, sales and organic rank in a slow month.
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The posts are the reasoning. The call is where we apply it to your numbers.