ChatGPT Ads is live. You can't buy it.
It runs through Amazon DSP as a managed service, closed pilot, US only. Amazon's announcement says nothing about measurement. And the traffic will land on listings built for a different shopper.
Topic
Amazon Ads
4 posts on this topic.
How to drive external traffic to an Amazon listing, and prove it worked
Most Amazon accounts plateau because internal ads run out of room, not because the ads are bad. Here is how off-marketplace traffic works, what it returned on one account, and how to measure it properly.
Amazon lets you bid up on product pages by 900%. It will not let you bid down to zero.
One exact match campaign, two placements, 23.7% ACOS against 40.6%. Why keyword campaigns keep serving on other sellers' detail pages, what that costs, and the switch Walmart's ad API has that Amazon's does not.
Keyword segmentation in Amazon Ads: the reason nobody explains
Five keywords per campaign. Split intent. Split match types. The advice is right, but the reason behind it is budget and placement control, and once you see that the rules stop being rules.