Amazon Ads management
The engine. Full ownership of the ad account, run so spend stops eating the profit.
- Campaign architecture rebuilt around search intent, not ad type
- Search term harvesting and negative work on a fixed cadence
- Bid and placement management, including Top of Search share
- Budget concentration into terms with real conversion history
- Amazon Marketing Cloud for targeting decisions, not just reporting
- A monthly read on what changed and why, in plain language
