Consumer electronics brand
One brand. Three marketplaces.
A consumer electronics brand taken from $105,000 to $243,000 a month on Amazon, $5,000 to $129,000 on Walmart at 38% net, and $63,000 on eBay by month three.
Client numbers, shared with permission. The product and its niche stay confidential, which is the deal we make with every brand we work on.
Amazon · Walmart · eBay
Amazon
$105,000 to $243,000 a month, with net profit going up.
The usual trade when an account scales is that margin gets eaten by the spend that caused the growth. Here it went the other way. Net moved from 28% to 34% across the same stretch, because the listing and conversion work landed before the spend went up, not after.
Walmart
A dead second marketplace, from $5,000 to $129,000.
The account already existed. It had been sitting at around $5,000 a month, which is what a Walmart account does when nobody is actually running it.
Month four closed at $129,000 with 38% net, and that was with five days out of stock. The high net came from where the traffic was bought, not from cutting costs.
March, in detail
8.76 ROAS on traffic bought outside the marketplace.
This is the month we would point at if we could only show one. Walmart search engine ads, which means demand created off the marketplace and sent to it.
Fifty three percent of that month's revenue was bought by people who never searched the marketplace for the product. They were found somewhere else and brought in. That is the part almost nobody in the Amazon space is doing, and it is the reason a plateau breaks.
eBay
$63,000 by month three, at 20% net.
Lower net than the other two, and that is expected. eBay fees are high and the ad spend was aggressive on purpose to buy position early. Twenty percent net on a third marketplace that did not exist four months earlier is a good trade.
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